Addison Bay

With a focus on approachable style and function, Addison Bay curates the most fashion-forward and high-performance women’s activewear from across the globe – and along the way, is redefining the way the modern woman shops for activewear. Working closely with Addison Bay CEO, Marguerite Adzick, we created a brand, website and packaging program that make shopping for activewear appealing, easy and inclusive.