Lilly Pulitzer Swim ’18 2018-03-14T17:26:17+00:00

Project Description

Lilly Pulitzer Swim ‘18

After a few years out of the swimwear business, Lilly wanted to make a big splash for this product launch. With beautiful teal water as a backdrop, this campaign aimed to capture the energizing feeling of the perfect sunny beach day, while emphasizing the functionality of the individual pieces of the collection. Through emails, webpages, a catalog, and social posts the message of this launch spread quickly to eager consumers.