Where’s Waldo? 2018-03-14T20:26:52-04:00

Project Description

Where’s Waldo?

Working on the identity and packaging program for a brand as established as Where’s Waldo, is an especially exciting challenge. We wanted to embrace Waldo’s stripes and keep recognizable elements of the logo intact, while solving some big functional issues for the brand. The final solution was a much cleaner version of the original logo, and blue and white striped packaging that creates the perfect soft backdrop for the bright colored Waldo product assortment.